High Quality Corten BBQ Grills Delivered to Belgium
Paul, a Belgian online retailer, ordered 4 corten steel BBQ grills from AHL to test local market demand. With full access, expert guidance, and flexible pricing, AHL provides tailored solutions that secure the order and build a foundation for future large-scale cooperation.
Name: Paul Country: Belgium Product: BBQ 4 sets and related accessories - flat grates, lids, shovels, rain covers
Nature of the company: e-tailer Purpose: online sales Customer profile: The customer is an online store owner without a physical store, has sold gazebos, hydraulic tongs, motor loaders, forklifts, and now would like to try to sell BBQ grills.
Paul placed an order for 4 corten BBQ grills—one each of models BG1 (Ø85cm), BG2 (Ø100cm), BG7, and BG27, along with matching accessories:
3 grilling grates 4 spatulas 3 lids 2 rain covers
At first, Paul was interested in the models BG9 bbq grill, BG10bbq grill, and BG14bbq grill. I shared with him detailed size specifications and offered two pricing models—retail unit pricing and 20ft container pricing. Seeing the cost benefit of full-container pricing, he requested a new quote for a mixed 20ft container and asked for our complete BBQ product and price list.
Client Engagement: Clear Communication Builds Trust
Paul’s communication was always professional and respectful. If he couldn’t reply promptly, he’d inform me in advance. He was diligent and cautious, comparing freight costs and product specs carefully before making decisions.
For example, he was unsure about the airflow inlet on model BG7. I explained that, unlike BG1 bbq grill and BG2 bbq grill where the inlets are visible from the front, BG7’s vent is located at the base, ensuring airflow without affecting the visual design.
I also mentioned that AHL already serves other clients in Belgium, and if he wished, he could visit local resellers to view our metal BBQ grills in action—this built extra confidence.
During the final negotiation, Paul revealed that another supplier had also quoted him. Though our pricing wasn’t the lowest, we offered:
Professional consultation
Quick response time
High-quality product photos
Production updates
Full-service follow-up
And a special discount to support his trial order Paul appreciated our transparency and reliability, ultimately choosing us over the lower-priced competitor. Once the final production was complete, I sent him the product and packaging photos. He was very satisfied and paid the final balance quickly. We arranged for immediate shipment after confirmation.
What Made the Corten Steel BBQ Grill Project Stand Out
From Claire’s perspective:
“Paul’s case reminded me that product interest is only one part of the sale—building trust through timely updates, professional consultation, and flexible service is what really closes the deal.”
From AHL’s standpoint, several factors drove success:
Complete accessory offering made it easy for the client to launch sales.
Experienced in BBQ manufacturing with a full portfolio of options.
Solid brand reputation in Europe, giving new customers extra peace of mind.
Dedicated order tracking and support throughout the process.
This order may not have been a full container, but it laid a strong foundation for future collaboration. Paul is currently testing the Belgian market with 4 units, and if results are positive, we are hopeful for a follow-up 20ft container order.
Key Takeaways
Online sellers need flexibility, quick info, and visible quality—we delivered all three.
Trust-building through service and expertise often outweighs price alone.
With growing interest in corten steel BBQ grills in Europe, Paul’s entry into the space is timely—and well-supported.
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