Green Art Living, a premium horticulture brand in Israel, partnered with AHL to replace traditional stone pots with 60 custom corten steel planters. Designed for durability and modern aesthetics, this strategic move helped them attract younger buyers and optimize logistics with stackable designs.
Name: Joseph Country: Israel Product: 60 sets of weathering steel flower pots Company nature: Offline and online sales Purpose: Sales Customer profile: They originally bought stone sculptures and stone flower pots, and now want to expand their products to sell weathering steel flower pots. They have their own physical stores and outlets.
Order Overview: 60 Customized Corten Steel Planters
Joseph placed an order for 60 custom corten steel planters in three popular sizes—diameter 40cm, 60cm, and 80cm—intended for urban balconies, villa courtyards, and commercial outdoor spaces. All units are crafted from6mm thick Corten A steel, with pre-oxidized surfaces to ensure consistent rust tones across all products. The design also features hidden drainage holes to match the practical functionality of their traditional stone pots.
Client Objectives and Challenges
Joseph expressed three core demands when considering the switch to corten steel planters:
Product Differentiation: Traditional stone pots were heavy, expensive to ship, and lacked variety in form. He sought lightweight, industrial-style alternatives.
Younger Demographic Appeal: He wanted a material that would resonate with modern, minimalist tastes popular among the 30–45-year-old age group.
Inventory Optimization: With limited warehouse space, material that was stackable and space-efficient was crucial.
Just two months after launch, Corten steel planters accounted for 35% of Green Art Living’s planter sales. The 80cm model, in particular, became a favorite for hotel landscaping projects and saw multiple reorders.
“The way AHL controls the rust process is beyond anything our previous European suppliers could offer. Some of our buyers call it ‘a breathing metal.’ We’re now planning a line of corten privacy screens next!”
Product Modernization: Mature stoneware dealers can seamlessly upgrade their product line with corten steel planters, adding value through aesthetics and function.
Modular Advantage: Flat-pack steel planters reduce shipping and storage burdens, giving sellers a logistical edge in cross-border e-commerce.
China’s Surface Treatment Edge: The capability to pre-rust and control patina development is giving Chinese suppliers like AHL a new foothold in high-end garden décor markets.
This collaboration between Green Art Living and AHL Steel not only resulted in a successful product expansion but also demonstrated how rusted steel planters can bridge design trends, logistics efficiency, and customer experience. As Claire shared with the client, “We’re not just supplying a product—we’re offering a pathway to next-level garden design.”
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