Corten BBQ Grill Shipped to France for Club Branding Campaign

Introduction

Client Background

Client Name: David
Client Role: Club Partnership Director
Business Type: Football Club Representative
Purpose: Branding and promotional BBQ sales for multiple football clubs
Order Products: 7 units (custom corten BBQ grills and gas BBQs)
Special Request: Add logos of football clubs to each BBQ unit

Corten BBQ Grill Order Kickoff: Tailored to Club Branding Needs

David, a partnership manager representing several football clubs in France, reached out to AHL with a unique idea: using customized corten BBQ grills with football club logos as a promotional product for fans.

His initial order included 7 BBQ units, a mix of corten and gas grills, with special specifications:

Stainless steel countertops
Black powder-coated carbon steel bodies
Laser-engraved football club logos
Gas-compatible grill configurations

Joyce, who handled the project, recalls:

“David didn’t just want a product—he wanted a fan experience. He was very clear that quality and visual appeal mattered more than cost.”

Corten BBQ Grill Material Choices: Balancing Function and Premium Appeal

At first, David expressed concerns about corten steel because he wasn't familiar with its characteristics. Since his target buyers are high-end football fans and club sponsors, he asked whether the entire BBQ could be made from stainless steel.

Joyce explained the trade-offs:

Corten steel develops a protective rust layer, giving it a rugged yet elegant appearance with zero maintenance.
Stainless steel, while visually sleek, is significantly more expensive and requires careful handling.

After several conversations and visual references, a compromise was reached:

Stainless steel countertops for a clean, upscale look.
Carbon steel body to control costs while maintaining visual appeal with a black coating.

This strategic material selection allowed AHL to meet the client's branding needs while staying within a reasonable budget.

Corten BBQ Grill Customization: AHL’s Design Capabilities Lead the Way

To help David visualize the final product, AHL's in-house design team quickly produced renderings of each grill, showing logo placements, color finishes, and structural outlines.

“The rendering made the difference,” Joyce noted. “Once David saw how the logo would appear on the grill and the effect of the material mix, he was ready to proceed.”

This rapid prototyping approach reduced uncertainty and built trust, especially since David was dealing with multiple stakeholders across several clubs.

Corten BBQ Grill Category Strengths: Why AHL Was the Right Partner

AHL’s advantage in the corten BBQ grills category lies in mature technology, extensive design options, and reliable customization capabilities. Many of our designs are already used by global distributors and premium retailers, giving clients a broad selection to choose from.

Whether gas-powered or wood-burning, AHL’s metal BBQ grills are known for:

Even heat distribution and long thermal retention
Modular components for ease of maintenance
Custom branding such as logos, labels, and packaging

For clients like David, this made it easy to envision scaling production for larger club campaigns in the future.

Corten BBQ Grill Service Experience: From Vision to Execution

What made this collaboration stand out was AHL’s commitment to flexibility and speed:

Multiple customization options were proposed within 48 hours
Logo integration samples were delivered within the first week
Ongoing product development support continues, as David shared two new gas BBQ concepts he hopes to explore

“It’s not just about these 7 units,” Joyce shared. “It’s about building a long-term partnership where we help our client grow his brand through high-quality BBQ grills.”